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Building relationships with clients can be harder than you think. Sometimes it takes more than just posting a listing online or putting a sign in a yard to close a sale. In any field, customers rely on the salesperson to have an extensive knowledge of their product and be able to relay that knowledge effectively. In real estate, that’s no different. Sure, you have your real estate license, but you obtained that 10 years ago. We are in an ever-changing society. Laws change. Policies change. Sales and marketing trends change. How do you keep up?

Real estate is a constantly changing and busy marketplace. It’s been shown that those who apply knowledge in the real world while also learning from a classroom environment are able to excel more often than those who only do one or the other.  In addition to keeping up on the latest trends in sales and marketing, real estate agents need to stay current on financing options, government programs, fair housing laws and zoning issues.

Realizing the importance of continuing education and training in real estate could ensure your success and satisfaction in your career as an agent or broker. Not only is continuing education required in most states to renew a real estate license, it’s also pertinent when it comes to being the expert. Gaining a client’s trust means more referrals. Referrals mean more money and as the old saying goes – time is money.  The more time you put into continuing education, the more you possibly make.

Need proof? According to United Country Real Estate Education Manager, Carmen Barnes, the offices and agents who are engaged in the training opportunities have the highest success rates and are recognized as the top performers in the company.

“We currently offer nationwide Regional Training sessions, UnitedPower! training in Kansas City, Missouri, numerous online webinars, Auction Conferences and the National Training and Awards Convention – our largest training event held on an annual basis,” said Barnes. “It is critical to attend as many of these programs as possible to gain extensive knowledge and to stay on top of the continuously updated services we provide.”

United Country Real Estate continues to offer a wide variety of live and online educational opportunities that are geared to ensure all offices, agents and auctioneers succeed in the industry. These opportunities have allowed United Country to be the only national franchise system specializing in real estate throughout the small towns and cities of rural America, Mexico and Latin America for the last 90 years.

If you’re interested in joining the United Country team or would like to learn more about educational and training opportunities, visit our website at UnitedCountry.com.

Sources:

http://www.bls.gov/ooh/sales/real-estate-brokers-and-sales-agents.htm

http://chicagorealestateinstitute.com/illinois-real-estate/importance-real-estate-continuing-education/

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Interior design essentials when selling your home

by Lisa Brook on January 12, 2015

interior luxury 4

Most people sell up and move on at least once while others have to relocate on a number of occasions, maybe for work purposes or because family circumstances change. Whatever the reason, when it comes time to sell your home there are a number of things you need to take into account if you are to accomplish a sale that will make you happy – and this includes more than simply cutting a good financial deal.

The character of your home

Thinking back to what attracted you to your home in the first place is a good beginning. Maybe it started off feeling like a bachelor apartment and then you and your partner transformed it into the first home for your fledgling family, before progressing on to a larger family property elsewhere? Whatever the background, if you are serious about finding the right market for your newly available building, then you need to think carefully about how the interior design affects the way in which people will regard the possibilities of the accommodation, no matter the details of the external design.

Let’s start with the entrance as this is the first point of contact for your potential buyers: if you keep this light, bright and welcoming you will hit the right notes, whereas if it looks gloomy and overcrowded with clutter it could be an off-putting beginning for newcomers to your home, no matter what their requirements may be.

This leads us into the next test: taste. What is it and what does it tell potential buyers about you and your lifestyle? The answer is, not much or quite a lot, depending on the choices you make; for example, cool, inviting and neutral tones don’t give much away and can be considered quiet, elegant and refined, whereas wild, imposing colors and accents can be off-putting and over the top for potential new homeowners.

Market forces

Tips for creating the right kind of interior when it comes to selling your home include reverting to neutral color palettes. Warm but relatively pale wall shades are generally advocated if you are hoping to attract “young professional” buyers. Surprising as it may sound, grays can be attractive because aspiring executives and very young families can adapt gray tones in a number of imaginative ways.

When it comes to displaying the best bits of comfortable living, your chosen sofa sets may make all the difference, so when showing your home, make sure you don’t have too much furniture crowded into one place so that your classic seating arrangements and accompanying side tables can be shown off to the best advantage.

Finally, think about what you would look for in a new home and use this as a guide when selling your existing property. Do you want to adopt other people’s exuberant color schemes, or their idea of innovative room layouts? Perhaps not, and if so, have some consideration then for folks who haven’t yet learned the home style and fashion tips you have discovered on your personal journey.

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Improved Home Sales Predicted for 2015

December 22, 2014

Existing home sales and home prices are expected to rise next year, according to an economic forecast presented by Lawrence Yun, chief economist for the National Association of REALTORS®, and Mel Watt, director of the Federal Housing Finance Agency at a residential real estate forum held during the 2014 REALTORS® Conference & Expo in New […]

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Maintaining coastal properties

August 26, 2014

Owning a coastal property is a dream come true for many people, offering striking views, a more relaxed way of life, fresh, clean air, open space, and total escapism to those who are lucky enough to realize their vision. There is nothing quite like waking up to the sounds and smells of the ocean and, […]

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Who is Buying Vacation, Second Home and Recreational Real Estate?

July 8, 2014

  As we’ve stated in previous articles, Americans are purchasing vacation real estate, second homes and recreational property at a more rapid rate than in recent years. From Minnesota to Southern Florida, Americans are once again pursuing vacation property while the conditions are right. Several market factors can help explain this strong demand and trends […]

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Vacation Property Selling Again

June 5, 2014

Discretionary spending all but vanished during the “Great Recession” for the previous decade, but key indicators show that Americans are returning to vacation properties as an investment and a place to enjoy.  Many consumers have spent the last few years getting their credit back in order and rebuilding their financial health, and most are seeing […]

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Real Estate Auction Industry: The Rise of a New Era

June 5, 2014

Over the last decade big things have been changing in real estate sales and the biggest change … the auction market. For a long time, the auction industry was primarily considered a fix to relieve the market of distressed or unwanted properties. This is no longer the case and as a real estate owner, you […]

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Now is the Time to Invest in Non-Urban Real Estate

June 5, 2014

A recent Gallup poll found that Americans realize real estate is the best long-term investment. With mortgage rates at record low rates and reasonable prices in the non-urban sectors of the nation, now is the ideal time to look for an investment that can appreciate in value over time, produce income and uniquely gives you […]

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Why use a Land Agent or Auctioneer to Sell your Land

February 5, 2014

A landowner has the option to sell their land on their own or use a real estate agent or auctioneer. Many times a landowner has been approached by an adjoining neighbor or acquaintance that is familiar with the property and told if they ever wanted to sell, the neighbor or acquaintance would purchase the land. […]

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Real Estate Trends and 2014 Outlook

February 5, 2014

Both residential and land sales showed strong growth and stability in 2013. Pent up demand, much improved consumer financial health, rising rents, low mortgage rates improving economic conditions and increased confidence in residential property as an investment all point toward an optimistic look at the real estate market outlook for 2014. Most industry leaders agree […]

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