United Country Celebrates 90 Years of History

by Angela Smith on November 24, 2015


United Country has come a long way since its humbled beginnings in 1925. Founded by Roscoe L. Chamberlain, United Country aimed to provide a “roadmap to the country.” This year, we celebrate nine decades of accomplishments and milestones and look forward to a bright future.

The History                        

In August 1925, Chamberlain founded United Farm Agency based on the large foreclosure numbers of farms on which bank loans were being made. The first office was opened in Fayetteville, Ark., in 1925. By the end of 1926, there were 42 offices with 245 sales recorded.  In 1928, the United Farm Agency Catalog – the first real estate catalog in history – was published. This original catalog is now in the Smithsonian.  Our United Country Catalog remains an important marketing tool today.

United has survived both the Great Depression and World War II.  In the 1950’s post-war boom, the company continued to grow and extended their national headquarters to downtown Kansas City, Mo.  By 1952, United recorded their 50,000th sale.

The 1960’s and 1970’s brought a lot of changes to farming, ranching and rural living. The company also took a colorful turn with the launch of the first catalog with a color cover in 1971. We also recorded our 200,000th sale.

Technological advances paved the way for innovation and growth for United in the 1980’s and 1990’s. In 1983, the company introduced the first computerized property located service to respond to buyer inquires. In 1984, the company rebranded as United National Real Estate.  Computers and the internet continued to flourish in the 1990’s, changing the way United did business. In 1997, United National Real Estate became United Country Real Estate – defining our commitment to serving farm, ranch, recreational, rural and lifestyle real estate clients.  That same year, United Country became a franchise organization with offices all over the United States.


United Country is now the nation’s largest integrated organization of real estate and auction professionals with more than 5,000 real estate professionals and 500 offices. Headquartered in Kansas City, we offer an extensive list of specialty websites, exclusive national real estate catalogs, national media coverage, e-marketing, social media marketing and a large buyer database. Our websites receive more than 3 million visitors per month. Our primary website, www.UnitedCountry.com, is the number one lifestyle real estate website.

United Country specializes in small city and town residential and commercial properties, ranches, farms, timberland, resorts, vacation and second homes, coastal and mountain properties as well as many other “lifestyle” type properties.

To learn more about United Country or find out how our real estate experts can help you buy or sell your property, contact us at 800-999-1020.

Contributing writer: Michael Farren, copywriter



Writing an Effective Bio for Real Estate Agents

by Angela Smith on November 4, 2015

Your personal real estate agent bio is a marketing tool and effective at assisting you build your brand. A client will be looking for your wisdom, experience and personality and there’s no better place to showcase these things than a bio. Below are some simple suggestions to keep in mind before you write a broker/agent/auctioneer bio. Before we dive into the bio-writing tips, here are some words of wisdom from United Country Real Estate President, Mike Duffy.

“If I had a $1 million property you want to list, these the questions I will have:

  • Why should I list with you specifically you versus all the other Realtors and auctioneers in the area?
  • Why would I pay you 2% more?
  • What type of property do you specialize in? Why?
  • What is your experience with these type properties?
  • What is your real estate background?
  • When did you get licensed?
  • Any certifications, awards, recognition?

After this tell me a little about you as a person, especially if you like to do activities that relate to the property types you like to list and sell.”

bio blog photo

Remember, everyone says they are #1. It’s important to “show” why you are #1. Here are a few other tips to consider when writing a consumer-based biography:

  1. No more than 300 to 400 words. Your real estate biography should only be a few paragraphs and kept to one page or less. This write up has 525 words. Never use all caps. That is commonly used in text to “yell!”
  2. Third person. Always write your biography in the third person. That is, refer to yourself by your name or she/he. Example, “Felix specializes in the communities of …”
  3. Make it brief. It’s not just about what you do, visitors will also want to know who you work with – they might want to work with you too! So include a sentence or two about your niche (or niches) as well as the types of clients you serve. Think “30-second elevator pitch”.
  4. Realtor/Auctioneer Designations and Local Organization Involvement. Briefly name the real estate organizations, clubs, or professional designations/associations to which you belong. Please spell them out – no-one outside our industry really knows what CRS stands for.
  5. Published or in the media recently? If you have written any real estate related articles or books mention them, this will add to your credibility. Also, visitors may want to know if you’ve been featured or mentioned in a newspaper article or TV show.
  6. Use SEO effective language. Google uses keywords when showing results after a search. Use keywords that can boost your search probability. For example, country homes, luxury estates, hunting, fishing, etc.
  7. Write, rewrite, and rewrite. Once you have crafted your bio, edit, edit, and edit again. Eliminate extra words, use descriptive words. Get your friends to comment as well. Use correct grammar. Make sure you proofread and have a friend proofread as well.

United Country Real Estate has more than 4,000 real estate professional across the United States and more than 500 offices. To learn more, visit www.UnitedCountry.com.



United Country Real Estate and Auction Flex Form Partnership

October 22, 2015

United Country Real Estate is ramping up its game in the auction world. They recently formed a new partnership with Auction Flex and Bidopia– a full suite of auction software solutions with an industry leading online auction platform. The new partnership allows all United Country offices the ability to implement state of the art auction […]

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United Country Breaks Down Top Ten New Orleans Attractions

October 7, 2015

United Country Real Estate celebrates its 90-year anniversary, February 24-26, at our National Convention. Where better to celebrate than the unique and historical city of New Orleans, La.? In honor of United Country’s celebration, we’ve broken down the top 10 things to do in the Big Easy.   10. Cemetery Tours. Known as “cities of […]

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SEO – The New Age of Marketing

September 23, 2015

Technology rules the world. With the Internet and smart phones, information is available with the touch of a button. This has changed the way a company, including those in real estate, markets their services and products to the masses. Traditional marketing has transitioned to online marketing. Looking for someone to sell your home? Google it! […]

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Auction Marketing – “But Your Advertising Didn’t Say That?”

August 28, 2015

The auction industry is rapidly growing and changing.  Inadequate preparation prior to bidding from new auction participants, as well as the growing epidemic of an “all sales are NOT final” belief system, has caused a shift in the simplicity of post-auction transactions. This leaves auctioneers asking some questions… How far should we be required to […]

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The power of continuing education and training in real estate

July 24, 2015

Building relationships with clients can be harder than you think. Sometimes it takes more than just posting a listing online or putting a sign in a yard to close a sale. In any field, customers rely on the salesperson to have an extensive knowledge of their product and be able to relay that knowledge effectively. […]

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Interior design essentials when selling your home

January 12, 2015

Most people sell up and move on at least once while others have to relocate on a number of occasions, maybe for work purposes or because family circumstances change. Whatever the reason, when it comes time to sell your home there are a number of things you need to take into account if you are […]

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Improved Home Sales Predicted for 2015

December 22, 2014

Existing home sales and home prices are expected to rise next year, according to an economic forecast presented by Lawrence Yun, chief economist for the National Association of REALTORS®, and Mel Watt, director of the Federal Housing Finance Agency at a residential real estate forum held during the 2014 REALTORS® Conference & Expo in New […]

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Maintaining coastal properties

August 26, 2014

Owning a coastal property is a dream come true for many people, offering striking views, a more relaxed way of life, fresh, clean air, open space, and total escapism to those who are lucky enough to realize their vision. There is nothing quite like waking up to the sounds and smells of the ocean and, […]

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